The M Club

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The M Club is a new approach to a private golf membership that offers it's members the ability to play at multiple golf courses across Arizona. Founded by PGA star, Phil Mickelson, the M Club brings added value to the traditional private golf membership while maintaining the quality of service and experience expected from a private club.

We worked closely with the M Club team to develop a visual identity that connected with the personal brand of founder, Phil Mickelson, while keeping with a traditional look and feel of a prviate golf club.  We then designed a series of marketing collateral pieces that included banners, brochures, and clothing to help extend the new brand's public presence.  Finally, we developed a website to showcase the M Club to the golfing public that's visually stunning, informative, and focused on connecting interested golfers with the M Club sales & marketing team.  

We continue to work with the M Club team in the development of their secure member website that will allow members to book tee times across the various M Club courses, keep up to date with club events and news,  purchase exclusive M Club merchandise, and book travel and dining reservations through the M Club exclusive concierge.


Identity Design, Print/Collateral Design, Web Design, Web Development

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