CRM Empowering Leaders approached us to design and develop an internal communications piece to help their US-based staff stay connected to one another. The piece, called “uncovered”, would be a collection of stories, announcements, and resource links sent to all domestic staff on a monthly basis. It was important for piece to combine simplicity (for their central staff to be able to administrate the piece on-site) with elegance (that would communicate their commitment for staff to be connected & supported while working remotely).
We approached the project with careful attention both to CRM’s current brand, as well as their future brand direction, to create a design that wrapped their staff stories in an aesthetic that evoked curiosity without stealing attention from the content of the stories. In mid-July, the first edition of uncovered was sent out via an html-email that linked to the site with the full articles.
Services:Web Design & Development, html-email design
