uncovered: CRM Empowering Leaders

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CRM Empowering Leaders approached us to design and develop an internal communications piece to help their US-based staff stay connected to one another.  The piece, called “uncovered”, would be a collection of stories, announcements, and resource links sent to all domestic staff on a monthly basis.  It was important for piece to combine simplicity (for their central staff to be able to administrate the piece on-site) with elegance (that would communicate their commitment for staff to be connected & supported while working remotely).

We approached the project with careful attention both to CRM’s current brand, as well as their future brand direction, to create a design that wrapped their staff stories in an aesthetic that evoked curiosity without stealing attention from the content of the stories.  In mid-July, the first edition of uncovered was sent out via an html-email that linked to the site with the full articles.

UnCovered v2

Web Design & Development, html-email design